The results are in, and they tell a wonderful story of how we help our clients kickstart, grow, and expand their business .
Through ZIP code analysis and hyperlocal media planning Thryv | Berry Network organized SEM campaigns that targeted their specific markets while maximizing opportunity through localized landing pages, keywords targeting specific user intent, highly relevant content, and post-click tracking.
The program delivered traffic at a CPC 57% less than the projected CPC from Google AdWords
Notable Result:Â The majority of search results came from non-branded keywords
Increased Opportunities by Maximizing Budget
Average Click‑To‑Lead Rate
Average Cost‑Per‑Call
Based on a $1,000 average service job, and a 30% close rate, this company would have generated a 10X return on advertising investment over the first 8.5 months.
Calls
Avg. Call Duration
Cost Per Call
Based on a $1,000 average garage door service job, and a 30% close rate, this company would have generated a 10X return on advertising investment over the first 8.5 months.
Calls
Average Call Duration
Cost Per Call
This 20-year-plus advertiser continues to rely on print and internet Yellow Pages as a source for leads. They maintain dominant print ads in the second-position under Air Conditioning in The Real Yellow Pages along with a peel-off magnet, and a full page of coupons in the core book. They combine this with a Priority Local Listing ad on YP.com.
      
Total Calls
Max Cost‑per‑Call
Of Calls Are Over 2 Minutes Length
Through highly localized campaigns targeted to agents’ local areas, Berry Network was able to drive affordable, quality leads directly to the individual agents
Notable feature:Â As the program continued to optimize, the Click-to-Lead rate continued to increase to 45.68% by year end.
Average Click‑thru‑Rate
Average Cost‑per‑Click
Cost Per Lead
With content management help from Thryv | Berry Network, the shop realized dramatic gains in awareness and engagement on social media. In just one month, they reached a huge number of targeted consumers and businesses in the Midland, Texas market.
Increase in Engagement
Increase in Clicks
Impressions
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